Rubric: LinkedIn Public Profile Total Score: _____ / 100
Criteria
Elements
Score / comments
PICTURE
Professional-looking picture
No distracting background
Headshot clearly showing face
Good image quality (i.e. not blurry or stretched)
__ / 10
TAG LINE / HEAD LINE
Describes your professional or academic identity, how you spend your time at UT, the skills you want to use and/or a specific professional goal you are pursuing
Well-written and free of errors
__ / 5
SUMMARY
Clear description of who you are, written in first or third person
Strengths, accomplishments, using keywords for industry or academic community in which you are interested
No more than a paragraph
Bullets can be quite effective
Well-written and free of errors
__ / 30
PUBLICLY ACCESSIBLE
Profile is accessible to those not logged in to LinkedIn
Customized LinkedIn URL (not required, but recommended)
__ / 5
EXPERIENCE
Haspertinent work experience with short bulleted descriptions of tasks / duties / accomplishments / with years worked
Free of errors
__ / 20
SKILLS SECTION
Has identified related skills to the industry student is interested and has at least 5-10 noted
Same skills can be found in “Summary section” and possibly in “tag line”
__ / 10
EDUCATION
Clearly states dates attending UT Austin, Jackson School of Geosciences with expected year of graduation
Includes prior higher education details, if applicable
__ / 10
NETWORK
Linked to at least three key professional networks and groups, including the JSG LinkedIn page
Linked with at least ten peers, colleagues and other professionals
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